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Processing words

This entry is part 1 of 23 in the series Poetics and technology

Just as I was about to compose my Morning Porch entry at Identi.ca this morning, my connection to the internet went down. I had a moment of irrational panic, thinking that I might have to go back to pen and paper to write the poem I wanted to get started on. Then I came to my senses: it’s just the internet! We haven’t lost our electricity, so my word processing wouldn’t be affected.

It’s scary how dependent I’ve become on this technology. It’s really only been since the late 80s that I switched from using a typewriter to a computer. At that time I didn’t have my own computer — that would have to wait until my parents upgraded about ten years later, and I got their hand-me-down. So I was still composing poems on scrap paper until well into the 90s. It was nice, in a way, accumulating all those drafts in a big file box. It gave me a real sense of accomplishment. I rarely ever referred back to previous drafts, though, and I’m not quite sure why I didn’t recycle them.

Poetry writing the old-fashioned way involved scrap paper, as I’ve said. Ironically, almost all of this paper consisted of computer print-outs with one blank side. My dad worked as a reference librarian at Penn State, where the Pattee Library had computers from the 70s on, so from the time I was a kid, I was used to writing and drawing on the back of computer paper. I remember for a number of years, the print side was striped with light green bars, and of course great reams of it were still attached and folded accordion-style, with the tear-off, perforated strips on either side where the tractor feed gripped the paper.

I never got into blank books. In fact, I hated them, because in my few experiments with them, I found myself writing in an affected style designed to require no further revision — but revision, especially for an apprentice poet, is at the heart of serious writing. My drafts on the back of printer paper would each be about three-quarters of the way covered with squiggly cross-outs before I moved on to another draft. (Instead of a straight line, I liked to wiggle my pen as I moved it through a line for an ocean-waves effect.) And although I had a refillable ink pen with an array of nibs, and had learned calligraphy for the Xeroxed nature zine my brothers and I produced when I was in my early teens, for actual writing, nothing but my old sloppy handwriting (printing, actually — I never developed a cursive hand), using a regular ballpoint pen, seemed comfortable.

One peculiarity that perhaps foreshadowed my eventual fondness for the blank screen as a composition medium was my strong preference for unlined paper. This might well have been the result simply of the availability of all that blank-sided printer paper, but I always felt a bit imprisoned by having to write on lines in a ruled notebook. Of course, I was never terribly fond of school, which was where I used lined paper. Poetry for me was an almost exclusively extracurricular activity — probably if I’d ever been made to write it in class, I would have hated it. That said, to this day I do use pocket spiral-bound notebooks with lined pages for jotting down ideas, many of which do end up in poems.

Despite an early admiration of William Carlos Williams — I was introduced to his work by the guy who became my poetry mentor, Jack McManis, when I was 13 — I very rarely let the typewriter on which I composed final-ish drafts influence the shape of the poem. Rightly or wrongly, I’ve always felt that the arrangement of words on the page is a fairly trivial matter; the aural shape of the poem is what counts for me. Also, though I took a typing class in high school, I never got any faster than 35 words a minute — and that was with the fancy new IBM Selectric typewriters they had in school. All my college papers were banged out on the same Olympia manual my dad had used at Bucknell in the late 50s and early 60s; the only advance in technology was erasable typewriter bond — so much quicker than using whiteout. So as long as the typewriter was the only other option, of course I’d use pen and paper as much as I could.

I imagine you can see where I’m heading with this. The green letters on a black screen took a little getting used to, but aside from that, once I figured out how much easier typing was on a PC, I put away the Olympia for good. Like a lot of writers, I wasn’t especially impressed by Microsoft Word when I eventually moved to a Windows operating system in the late 90s. WordPerfect 6.0 seemed plenty good enough (and in fact my mother continued to use it for all her writing until just last year, when Dad finally managed to convince her that if would be less work to just learn Word than to continue to struggle with converting from one to another each time she had to submit something. I admire her stubbornness, though). I turn off all the auto-correcting features of Word: the underlines of misspelled words and the grammar suggestions are distracting and often quite wrong, and is there anything more irritating to a poet than being prompted to capitalize the beginning of every line if you don’t want to?

Learning to compose poems on a word processor didn’t happen overnight. For a couple years after I got my own computer, I continued to write first and second drafts by hand. When I did type poems up, I would immediately print them out and then make more pen-and-ink edits to the printed texts until they became virtually illegible, prompting a return to the computer. But I liked that the version on the screen more closely resembled the version I would submit for publication (which I was doing a lot of at the time, blogging not having been invented yet). And of course it’s much easier to make sense of a draft that isn’t all messed up with cross-outs and inserts; I was sold on the convenience of word processing from the get-go. It was just a matter of slowly breaking myself of old habits and getting comfortable with the new interface.

I almost never print anything out anymore, which I regret every time the power goes out and I realize that virtually my entire corpus of poetry is inaccessible to me. But it does save enormously on paper, not to mention file cabinet space. I confess that I almost never save different versions (does it still make sense to call them drafts?) as I go along. My friend Todd Davis once told me that he learned the hard way never to over-write old versions with new ones, after an incident in which he only realized after he’d mailed a poem off to a magazine that the previous draft had in fact been superior. Fortunately, he had happened to email that version to his father, so he was able to recover it, but ever since, he said, he’s been very disciplined about saving each significant version as a separate file. I could definitely stand to become more organized about a great many things, but since I’ve never shared his experience of missing an earlier, discarded draft, I doubt I’ll be adopting this particular practice.

Word processing does have its down side: eye strain and carpal tunnel syndrome, for example, don’t seem as great a threat for pen-and-paper users. Then there’s the whole creepiness factor: I’m really not sure that processing is something I want to be doing to poems! The immediate association is with food processors, which are typically used to turn things into a uniform mush. “I’m still processing that,” we like to say about a new idea, because it makes us sound somehow hipper and more in control than if we merely said we were thinking about it, pondering it, or mulling it over. Just words, maybe. But no one knows better than a poet how much the flavor and connotation of a word can influence the way we feel about something.

So has my consciousness of the fact that I am processing and not merely writing words changed the way I feel about the resulting poems? If so, not nearly as much as the technology itself has changed me. Contemporary North American poets think a lot about process (the noun) because the workshop model of writing instruction has traditionally emphasized attention to the writing and revision process as an antidote to our society’s excessive focus on commodified products. I certainly don’t argue with that focus. In fact, I’d argue further that the electronic manipulation of texts via word processing software has helped me enormously as a writer, by making me far less attached to any given version. As my hesitation about continuing to speak of drafts suggests, I no longer really conceive of poems as going through distinct, identifiable instars on their way to a mature imago; now they are more like pitchers of water from that river Heraclitus warned us about. This attitude helped prepare me for online publishing, where even a published text can remain mutable. The new-found ease of textual modification that word processing represents has therefore turned out to be more than a convenience for me — it’s been a slow revelation.

I’ve begun hassling some friends and acquaintances to guest-blog other installments in a projected series of posts on poets/poetry and technology. If you’re interested in contributing a personal essay about some aspect of poetry and technology with which you’re familiar, please get in touch via the contact page or by email. Every month is poetry month here at Via Negativa, so the series won’t necessarily conclude at the end of April.

Posted in Poets and poetry | 19 Comments

Nature in 140 characters: microblogging from the front porch

This entry is part 3 of 23 in the series Poetics and technology

view of my front porch in mid-May

For years, I’ve greeted the day by sitting out on the front porch of my 150-year-old cottage in a mostly wooded hollow in the mountains of central Pennsylvania. It’s a habit I began back when I was a smoker, I guess. Fresh from a hot shower, I find if I bundle up enough and cradle a thermos mug of coffee in my hands, I can sit outside even in the middle of January, though I might not last for more than 15 or 20 minutes on the coldest days. The porch sits high above a small, overgrown yard, which is adjacent to the woods’ edge, the headwaters of Plummer’s Hollow Run, and a small cattail marsh next to the old springhouse. Due to this strategic location, it’s probably one of the best spots for watching wildlife on the mountain. If I sit still enough, the animals quickly forget I’m there.

This daily habit of quiet observation is very important to me. Even if the rest of my day is taken up with busyness and distractions, at least I’ll have had a short period of attentiveness to the natural world to keep me grounded and keep my writing from straying too far into the ether. When I began blogging in December 2003, I had some idea that I would focus on religious agnosticism — whence “Via Negativa” — but within a very short time, morning porch observations began to creep in, and pretty soon I dropped all pretence of a focus in favor of writing about whatever popped into my head first thing in the morning.

In November of 2007, I started a new online experiment: using Twitter to record daily observations from the front porch. I unexpectedly found the 140-character limit a goad to lyricism. Like the French writers in the Oulipo movement, I’ve always been interested in “seeking new structures and patterns which may be used by writers in any way they enjoy,” especially those involving artificial constraints. I hadn’t meant to write poetry, but readers on Twitter began to assure me that’s what I was doing, and who am I to argue?

I soon began backing up these posts to a blog — The Morning Porch — and in July of 2008, switched from Twitter to the much more reliable and feature-rich, open-source alternative Identi.ca as my primary microblogging platform, though I continue to forward my updates to Twitter via an automatic bridge.

My main goal with this project, I suppose, is to excite curiosity about and appreciation for the natural world among other users of Twitter and Identi.ca (and to some extent, my contacts on Facebook, where my Morning Porch posts also appear via an application for Friendfeed, another micromessaging service which I use mainly for lifestreaming purposes). Both as a poet and as a nature-lover, I’m always on the lookout for opportunities to reach beyond traditional audiences, and not just preach to the choir. A loose-knit community of poets, geeks, and other assorted misfits has sprung up on Identi.ca, which is to Twitter roughly as a very cool party is to Times Square on New Year’s Eve. There are many more birders recording their observations on Twitter, perhaps influenced by that service’s songbird iconography, but I don’t consider myself a birder — I’m not particularly interested in keeping lists or identifying rare nonresident species — so I haven’t made an active effort to connect with them, beyond following those whose blogs I already read. There are also active groups of poets, gardeners, eco-freaks, and other compatible folks on Twitter, though they’re slow in discovering each other due to the lack of effective, platform-internal semantic tagging and group tagging — features I’ve grown used to on Identi.ca.

Oddly, perhaps, given its origin on social networking services, I haven’t installed a comments system on the Morning Porch blog. The posts themselves are so short, I guess I’m resistent to the idea of burdening them with commentary; if folks want to comment, they can simply join Identi.ca and respond there. Also, the platform I’m using, Tumblr, doesn’t have native comments, and I’m reluctant to commit to an external commenting system because there’s a good chance I’ll move the blog to a self-hosted WordPress installation at some point. (Tumblr has promised to introduce an export tool.) (UPDATE: The blog has now been moved to a self-hosted WordPress installation with comments ennabled.)

I hope to keep the Morning Porch chronicle going for at least five years, and I envision a synoptic nature book with one page for each day of the year, five paragraphs or stanzas per page. Since I hardly ever leave home, this seems doable. But it’s also fun to go back and re-read sections of the journal in the order they were written. Looking at my posts from last May, for example, one can gain some appreciation for the two great dramas of a northern Appalachian spring: the return of neotropical migrant birds and the leafing out of the forest canopy. In May, more than any other time of the year, the forest is a-twitter.

***

May 1, 2008
Roar of the quarry in my left ear, burble of a wren in my right, and in the front yard a catbird sits in the lilac, silent, head swiveling.

May 2
Two Jurassic-like things, both of them “great”: the call of a great-crested flycatcher, and seconds later, a great blue heron in flight.

May 3
The air smells of rain. A large robber fly buzzes into my weed garden and lands on the underside of a dame’s-rocket leaf.

May 4
The bleeding-heart I bought yesterday, still in its pot, pulls in the first hummingbird of the year: shimmery red gorget, grotesque blooms.

May 5
Bright sunny morning. A hooded warbler bursts from the white lilac; for a moment I think it’s a yellowthroat with his mask on wrong.

May 6
Full leaf-out is still a week or two off. In the green wall of woods across from my porch, the dawn sky leaks through a hundred holes.

May 7
Behind the lilac, the sounds of a fierce wood thrush altercation. A third thrush lands close by and swipes its bill against the branch.

May 8
Rain at dawn. In the half-light, the green is intense. Add the bell-like tones of wood thrushes, and the effect is other-worldly.

May 9
Rain. Have robins always had white spots on the ends of their tails? Yesterday afternoon, four eastern kingbirds in the field—unmistakeable.*

May 10
Two myrtle colonies are closing in on what’s left of my lawn. In the grass, the green fists of bracken open complex fingers to the rain.

May 11
Sunday, and one can hear between bursts of oriole song the creaking of wings, the drone of a bumblebee, a deer snorting a quarter-mile off.

May 12
Black-throated green: the warbler lisping at the woods’ edge, but also the woods itself, green-feathered, trunks running dark with rain.

May 13
Cold and clearing. The black cat pads up the driveway, coyote bait still in her belly** and the usual hungry, hateful look in her yellow eyes.

May 14
At first light, the silhouette of a hawk in a dead tree above the corner of the field. A small rabbit grazes in the yard, ears twitching.

May 15
Cloudy and cool. A tanager’s plucked string; no glimpse of scarlet. Where are they off to, the hummingbirds that keep zooming past my porch?

May 16
At 6:00, the sky grows dark again as a storm approaches. Wood thrushes start back up. The lilac’s white torches all point at the ground.

May 17
The same woodpeckers and nuthatches that we heard all winter, but with flickering leaves. The same wind as yesterday, but with golden light.

May 18
A black-and-white warbler’s two-syllable whisper; drumroll from a Good God bird. The clock is blinking—what time IS it? The patter of rain.

May 19
Birdcall like the chant of some demented sports fan: the yellow-billed cuckoo is back! The forest canopy must be full enough to skulk in.

May 20
A gray squirrel seems to be in heat: as in January, the slow-motion chases, the soft scold-calls, but now mostly hidden by the leaves.

May 21
Sun! I hear the crow that thinks it’s a duck, a catbird’s simultaneous translation of a wood thrush song. Last night, I dreamed of bluejays.

May 22
A male robin scours the forest floor for twigs; the female combs the lawn for dead grass. The small thorn bush shakes when they both fly in.

May 23
The gibbous moon no sooner clears the trees than the sun comes up. First crystal-clear morning in weeks, and I’m off to New Jersey.

May 26
Robins mating on a branch: one-second contacts spaced half a minute apart. Each time the male flies off and the female ruffles her feathers.

May 27
Warm, humid, and overcast. In the side garden, the first twelve yellow irises opened in the night. Small flies walk all over my legs.

May 28
The flower heads on the white lilac are half-brown now. Two phoebes take turns flying into the bush, momentarily quelling insistent peeps.

May 29
Clouds like scales on the belly of a blue fish. In the garden, ants immobilized by the cold cling to the sweet pink seams of peony buds.

May 30
In one direction, a singing wood thrush; in the other, a red-eyed vireo. Evocative refrain or dull repetition? It’s all in the delivery.

May 31
In the light rain, a squirrel feasts on red maple keys. Reduced to pieces, the blades flutter straight down, robbed of all ability to spin.
_____

*A white tip on the tail is a diagnostic feature of the eastern kingbird.

**In other words, she was still pregnant.

Posted in Blogs and Blogging, Greatest Hits, Plummer's Hollow | Tagged , , | 14 Comments

“Twitter for poets”: poetry and conversation in Identica

This entry is part 4 of 23 in the series Poetics and technology

Identica LogoOver at Identica — the open-source, feature-rich microblogging service which I greatly prefer to the faddish Twitter — I’m collaborating on a chain poem with librarian-blogger Patricia Anderson. It’s probably still quite a few days from completion, but those with an interest in the creative process and/or in social media and micromessaging technology might be interested in following the poem’s slow progress.

Twitter users will notice right away that they’re not in Kansas anymore. Up until a few weeks ago, each reply to another Identica user had a Twitter-like “in reply to” link at the bottom, and you could only follow conversations by clicking backward from one such link to another. But now, as the official description of the latest version of the underlying Laconica software puts it:

Related notices are organized into conversations, with each reply a branch in a tree. Conversations have pages and are linked to from each notice in the conversation.

In the current styling, each nested level is a slightly darker shade of gray, so that a back-and-forth between two people resembles an inverted staircase descending into darkness. A perfect medium for poetry!

Actually, I had wanted to have staggered verses, which would entail replying each time to the other person’s earliest post in the conversation, but Patricia wanted to let the conversation proceed naturally and keep nesting deeper with each reply instead. The poem can end, she suggested, at the point where replies no longer nest. We’re not sure exactly when that will be, but we should have at least another week at our current rate of one or two posts per day. I proposed the topic: “in the news,” with regular images drawn from current, international news stories. You can see our conversation about the poetic conversation — the meta-poem — here.

This is, as far as I know, the first collaborative poem in Identica written to take advantage of the conversations feature, though earlier collaborations, such as this one between Carolee and Blythe, have been threaded retroactively. I imagine that when we’re done, we’ll repost the entire conversation at Open Micro, so I’m not too worried about keeping the thread free of non-poetry replies. In fact, I thought it was pretty cool when an Identica user from Ukraine — Kobzahrai, whom I got to know initially as a fellow member of the blues groupresponded appreciatively to my opening sally about the strange mayor of Kiev.

Identica has a small but active poetry community, lured there by such features as groups and favorite notices. Belonging to groups such as poetry, writers, haiku, or lyrics can greatly help reduce the noise-to-signal ratio in your feed, because you don’t need to subscribe to someone who writes 90 percent of the time about Ubuntu, for example, just to see their occasional haiku. And while Twitter also allows you to save favorite posts by other users, only Identica notifies you when someone favors one of your posts. The six most popular posts of the day appear at the top of the sidebar on the front page of Identica, and a longer compendium of currently popular posts is one click away. And perhaps because we poetry fans are inveterate word-hoarders, we probably “favorite” things more often than other users, giving an impression to casual visitors that Identica is — as someone once told Evan Prodromou, the lead developer — “Twitter for poets.”

Incidentally, if you follow me on Twitter and are wondering why you’re not seeing my half of our collaborative poem there, too, that’s because I’ve elected not to send my “@” replies across the automatic bridge that Identica provides.* Most Twitter folks already struggle to make sense of a morass of atomized messages, and I don’t see any point in subjecting them to additional fragments. Twitter is increasingly about broadcasting anyway; “power users” compete to see who can acquire the most followers, with whom conversations will generally be limited to one-way exercises in “crowd sourcing.” If you want true conversation, group-enabled camaraderie, or poems longer than 140 characters (multi-authored renga? Ballads? Epics?) Identica is the place to be.
__________

*The lead developers of Identica are committed to an open microblogging protocol, which if ever fully adopted would mean that users of competing micromessaging services would be able to subscribe and reply to each other without leaving their own service, just as we now do with competing email services. The people who run Twitter, like AOL and Comcast in days of yore, don’t seem to see the need to give their users that freedom, so Twitter is still essentially a silo.

Posted in Blogs and Blogging, Poets and poetry | Tagged , , , | 12 Comments

SEO for poetry, poems, poets

This entry is part 6 of 23 in the series Poetics and technology

I don’t spend much time looking at site stats. Oh, I glance at them pretty often, but I rarely pore over them to see which posts are the most popular, who’s arriving from where, and the like. Only yesterday did it even occur to me to see what kind of statistics my blog host offers, and I’ve been with them since last March. Otherwise, I rely exclusively on the very minimal statistics provided by a WordPress plugin identical to what’s used on WordPress.com. Its main virtue as far as I’m concerned is that it doesn’t slow load-times down at all, since it doesn’t require the installation of javascript. But I also like the fact that it doesn’t tempt me to waste time looking at lots of additional information of marginal utility, as I used to do when I relied on StatCounter.com.

That said, my vanity was piqued earlier today when I took a rare, detailed look at the most popular searches that led people to my blog. Via Negativa is now the #1 result in Google for penis poetry, #2 for penis poems, #8 for penis poem, and #3 for poems about penis. (You might have to turn “safe search” off to verify these results at home.) In the non-phallic category, Via Negativa comes in at #8 for poems about movies, #1 for viking nicknames, #1 for balm of Gilead tree, and #3 for raccoon sex.

There’s a depressingly clear pattern emerging from all these inadvertently search engine-optimized (SEO) posts. All include the search term right in the title of the post: “The penis poems.” “Poems about movies.” Viking nicknames.” “Felling the balm of Gilead.” “Hot raccoon sex.”

The SEO experts are right: if you want Google juice, pander to the bots with titles only a robot could love. For example, if you want to blog a poem about giving birth, title the post “poem about giving birth,” and save the actual title for the next line. (You could always enclose it in h1 or h2 tags, if you still want to make sure it’s indexed.) I mean, I’m probably not going to change my ways anytime soon, but don’t let my stick-in-the-mud example deter you from deploying titles like the one I used for this post. (If there’s one thing guaranteed to get lots of searches, it’s a blog post about SEO.)

But please keep things in perspective. Even my most Google-friendly poems have yet to garner more than a couple thousand page views total in the 17 months since I started using WordPress.com stats. Blogging poetry may be a much better way to reach audiences than through traditional publication in print journals, but that’s relative: poetry blogs will still never attract a fraction of the readership of, say, knitting blogs, mommy blogs, or (lord help us) political opinion blogs. And sadly, it seems that only a vanishingly small percentage of those who go online every day in search of information about the human male sex organs say to themselves, “Hey! I wonder if there are any really good poems about it?”

Posted in Blogs and Blogging, Poets and poetry | 21 Comments

Poetry-Blogging, a Primer

This entry is part 8 of 23 in the series Poetics and technology

When sharing poems on the internet,
it is important not to consider an audience
of square dancers and nudists but to focus instead
on less “mainstream” readers: the tracing-paper
addicts and chronic organ grinders.

The latter are especially unreasonable and will offer
poetry critique at inappropriate times, such as when
they want to feel better about their own shoddy
attempts at plastic surgery.

Password protection of poems offers a sense of security,
although a misguided emphasis on the sanctity
of toadstools and juke boxes prevents poets
from enjoying steady employment.

Everyone knows the point of sharing poems
on the internet is to keep them hidden away
like secret regrets. Yet we find that the more
we behave like flashers, the more we have to spend
on trench coats.

Likewise, our public invitations to square dances
and raves, though almost universally rejected,
are still our only chance at being rubbed all over
other people’s hair, causing it to stand on end.

This brings us to copyright issues. The ownership
of a poem, like the ownership of a washing machine
or cat, is pretty simple: Just slap an ID tag on it
and you’re good to go — or so we thought.

As it turns out, in the murky world of the internet,
your “cat,” however “cat-like” it may appear,
might yet turn out to be a washing machine.
How will you know what to do with it?

Do you open its mouth and fill it with Tide,
or do you take another route and stop washing
your clothes altogether? Soiled shirts
will definitely make you look like a poet.

The phenomenon of poetic recognition is crucial
to a sense of online community. Waking up one day
and realizing three or four people know your name
is akin spotting a UFO: You know it’s real, but you
can’t lay your hands on the evidence.

This is why poet-bloggers turn to their oracles,
Statcounter and Google Alert, neither of which
need be consulted more than 400 times a day.
Every page view produces a sensation similar
to sliding along a Slip-n-Slide covered in baby oil.

Toxicologists fret about enthusiastic bloggers’ tendency
to lick their monitors until the words smear. The aftermath
can be measured in parts per million: How many
poets’ nouns must bleed into the verbs of casual readers
before this behavior is seen as a public health risk?

—Nathan Moore and Dana Guthrie Martin

* * *

Dana Guthrie Martin and Nathan Moore blog at My Gorgeous Somewhere and Exhaust Fumes and French Fries, and co-edited an issue of qarrtsiluni, Mutating the Signature.

Earlier in this series, British writer Dick Jones also tackled the subject of blogging and poetry, in case you missed it: “Poetry in the Ether.”

—Dave

Posted in Guest writers, Poets and poetry | Tagged , | 4 Comments

Personal blogging for writers: a manifesto

This entry is part 9 of 23 in the series Poetics and technology

Thanks to weblogs and other modern content management systems, a poem, essay or story can now be written in the morning and published the same afternoon. Does this spell the end of polished writing? Not judging by some of the highly polished books I’ve read by active bloggers, many of them derived in whole or in part from blogged material.(1) On the contrary, I have seen people become better writers as a result of blogging, myself probably included. Writers have always done some of their best writing in a white heat of inspiration, and blogging can either aid or hinder this depending on the personality of the writer and his or her approach to blogging: it can just as easily be a tool for artistic exploration as an agent of distraction.

Many writers prefer to use blogs merely to share news of their publishing success elsewhere, and that’s fine. But I think those with a more exhibitionist streak are missing out on a great deal of fun, and poets in particular — who are almost invariably exhibitionists, let’s face it — are missing an unparalleled opportunity to connect with audiences they might never otherwise reach. But there’s a risk, too: that they will be so seduced by this new medium that they won’t want to go back to jostling for publication in snooty print magazines no one reads, and their professional reputations will suffer as a result.

Blogs began as collections of links to real material published elsewhere, and to the extent that it’s still possible to generalize about blogging as a whole, I’d say that the “Hey, look at this cool thing I just found!” approach still predominates, whether it’s a tumblelog of quotes and images from around the web, a StumbleUpon blog, or the Huffington Post with its tabloidy presentation of news stories mostly lifted from other sources. But that’s as it should be. For the internet to remain vital, I’d guess that linking of one form or another ought to constitute somewhere around 80 percent of total web publishing behavior.(2)

“Publishing” in this sense means simply the creation of something on the internet that didn’t exist before, even if it’s only a link. Obviously this kind of secondary publication depends entirely upon the publication of original work in the first place, a relationship which the less internet-savvy may be tempted to characterize as parasitic. It certainly can be, in the case of commercial spam blogs with content scraped from RSS feeds for the purpose of gaming search engines, but otherwise I think it’s actually a symbiotic relationship, since without incoming links, an online author is limited to whatever readers s/he can reach through email or handbills.(3)

The biggest difference between online publishing and print publishing is its greater ephemerality: anything that’s published online can also be unpublished, and sites that are not actively maintained will eventually disappear. The flip side of this represents a huge boon for author and editor: any online publication can easily be altered at any time after publication. The print-oriented writer’s obsession with producing the most polished work possible is a natural reaction to the immutability of the printed word. Before I began blogging, I too would typically spend days, weeks, sometimes months on a single poem, returning to it again and again like a dog returning to its vomit. Now, as soon as I get something into a half-decent form, I just post the son of a bitch. I can always go back and swap in another draft later — and sometimes I do.

Mine isn’t the only approach, though, just the one best suited to my particular, impulsive brand of slap-dash perfectionism. Other writer-bloggers might prefer to publish later drafts in new posts, linking back to the original (Dick Jones does this a lot, to good effect) or save them for a spin-off project on another site, with component parts linked in both directions. I’ve also come to admire and sometimes emulate the style of some literary bloggers who share notes on the writing process alongside the primary text. This can make many kinds of writing more approachable for a general audience, especially if the notes are informal and personable. As blog software becomes more sophisticated, I hope to see more templates with innovative approaches to the presentation of notes and commentary.

Instantaneous self-publishing gives the author more power than at any time since the invention of literacy, but it also confers a new degree of autonomy on the text. Once published online, especially on a blog with a feed, the text can be replicated endlessly. Though it’s easy enough to instruct search-engine robots not to index a website, doing so kind of misses the whole point of the internet. Authors who desire complete control over their creations should not go anywhere near the web.

Readers have more power now, too: in most cases they can log comments in a space directly adjoining the text, with a reasonable expectation that the author will read them and even respond in turn. Of course, in many cases the readers are other bloggers, a situation that should feel familiar to most poets. But in some cases they’re bloggers from very different backgrounds, specializing in other genres, with cross-communication enabled by a personal/creative blogging culture in which some blogs (like this one, I hope) elude pigeonholing and mix genres in ways that would be considered unmarketable in traditional publishing.

Becoming part of that culture means adhering to a set of mores that might seem strange to those more familiar with the posturing and flame-wars of the political blogosphere, but the rewards include the chance for new kinds and greater degrees of creative interaction. In a nutshell, I’d say the personal blogger has an obligation to be a gracious host (which includes throwing out mean-spirited or disruptive guests as quickly as possible) and the commenters should behave as if they were guests on someone’s front porch: a publically accessable, privately controlled space.

Blogging enables the mixing not just of genres but of media, too. In contrast to print publication, full-color illustrations entail very little additional expense (and may even be free, depending on one’s web hosting arrangements). The web is in many ways a visual medium, which doesn’t mean that online audiences for longer, unillustrated texts don’t exist, simply that authors have to be aware of different strategies for gaining and retaining readers. Ekphrastic writing is one very common example of the kind of creative synergy maintaining a blog can inspire in its author. Writers with digital cameras can always shift to photoblogging when they start feeling blocked, and the kind of seeing required to take good photos can feed back into their writing.

The web doesn’t have to remain a purely visual medium, though — and this is another of its great advantages over print. Online poets in particular are fools if they don’t at least occasionally take advantage of the opportunity to return listening to center-stage. While eye-catching photos might draw in easily distracted readers, a good audio recording embedded in a Flash player alongside the text can lead someone to actually pay close attention to the poem. Video is another great blogging medium, and while putting videopoems together may seem too complicated for most, anyone capable of writing a sonnet or a villanelle can certainly figure out the basics of video and audio editing. In fact, digital literacy should probably be taught in all college writing programs now.

The greatest thing about the web, for me, is that authors can reach anyone in the world with a connection to the internet, for free or close to it. There is no longer any need for a publisher as an intermediary. The personal weblog medium offers the potential to reach beyond traditional audiences for poetry, nature writing, and other genres that commercial publishers have for decades considered irrelevant. While it’s true that blogging has passed its peak of faddishness, I see that as a sign of growing maturity. And all the people who are now using Facebook and Twitter instead of blogging are still looking for cool things to link to and tweet about.

Many print and online magazines will not consider previously blogged material for publication, causing the more ambitious writers to avoid posting drafts of their work, except possibly in password-protected posts. The irony is that in many cases a poem posted to the author’s blog can reach more readers than it would receive in all but the most widely circulated magazines — even online magazines, which are all too often poorly designed, practically invisible to search engines, and lack any kind of feed.

On the other hand, self-publishing alone does not advance a literary reputation, which is essential if academic advancement is at stake. One solution is for literary bloggers to publish each other. The same tools that enable the easy publication of a personal weblog can be used for any other kind of online periodical. Authors (and readers) can organize formal or informal networks through interlinking and the use of social media tools. We can rise together rather than compete for pieces of an ever-dwindling publishing pie.

Networked bloggers can help promote not only each other’s online work, but books as well, through organized virtual book tours. Audiences built up through years of blogging can be counted upon to buy copies and in some cases to assist in viral marketing, too.

Books need not remain the holy grail of literary publishing, however. Think what writers of such titanic energies as Charles Dickens, Victor Hugo, or Pablo Neruda would’ve done had the web existed in their day. Though books are wonderful and will probably always be produced, much of what goes into a blog really can’t fit into a book, and the experience of reading a regularly updated blog as it is being written certainly can’t be reproduced in print. Balancing the immediacy of it are the opportunities for comparison and perspective provided by internal and external hyperlinks, archives, and search unequalled by any indexing a traditional book might provide.

While there is no one best way to present literary and artistic material online, the personal weblog may be the best suited for this age of the memoir. Writers concerned that a focus on personality might draw attention away from the work itself should consider applying a “copyleft” licence to their works, such as a Creative Commons Attribution-Share Alike licence, to release them for creative re-use and remixing by other writers, artists and musicians. We can also engage in networking and community building with other bloggers, as mentioned above. This includes collaborative projects of all kinds, as well as participation in blogging memes, carnivals, writing and photo prompts, NaNoWriMo, NaPoWriMo, and so on. We can provide readers with tools such as email subscriptions, easy social media sharing options, and print-this-post buttons to encourage the redistribution of works originally written as part of a journal-like blog stream. With all these possibilities for transformation, though, no longer can we think of a creative work as having a single authoritative version. Like its author, the blogged text is forever a work-in-progress. (4)

***

(1) In addition to the poetry chapbooks by Rachel Barenblat and Sarah J. Sloat that I’ve reviewed previously, these include: Going to Heaven by Elizabeth Adams, Mortal by Ivy Alvarez, Mapmaker of Absences by Maria Benet, Cargo Fever by Will Buckingham, Every Day is for the Thief by Teju Cole, Uglier than a Monkey’s Armpit by Stephen Dodson and Robert Vanderplank, The Brother Swimming Beneath Me by Brent Goodman, and The Idea of the Local by Tom Montag.

(2) A completely made-up statistic.

(3) During my first eleven months online, before I discovered blogging, I was publishing stuff on a Geocities site, and advertising mostly via email. I get more page views now in a single day than I did in those nine months.

(4) Where does all this leave the critic, then, if writers are reviewing each other and no longer competing for the attention of publishers? Personally, I think literary critics need to combine forces, incorporate, and open an app store. If you want to be a gatekeeper in today’s increasingly open, content-sharing, remixing media environment, you simply have to build a more attractive gate.

Written for Via Negativa’s sixth birthday. Thanks to Jessamyn Smyth and Arvind for the Facebook discussion that gave me the idea to attempt a personal blogger’s manifesto.

Posted in Blogs and Blogging, Greatest Hits, Poets and poetry | 33 Comments

Literary podcasting made simple with WordPress.com

This entry is part 10 of 23 in the series Poetics and technology

As I opined in the first episode of the Woodrat Podcast, poetry is above all an oral art — to say nothing of storytelling. At the literary magazine I help run, qarrtsiluni, we started including audio recordings of the authors reading their works more than two years ago, once we figured out how easy it was to get the recordings. Starting this past September, we decided to repackage this feature as a daily podcast, which basically just meant adding an extra spoken introduction and a musical theme, and submitting the main RSS feed to iTunes.

Here’s the thing: for reasons of security against hackers and dependability of service, qarrtsiluni resides at the extremely reliable yet restrictive, hosted version of WordPress, WordPress.com. Anyone else with a WordPress.com site, given the right software and hardware, could podcast the same as we do. A lot of mystique surrounds the mechanics of podcasting, but nine tenths of the work is in making the recording. Beyond that, it’s as simple as uploading an audio file to any file storage site (which can be your own blog); adding the audio file link to a new post on your blog, along with an optional Flash player; and hitting Publish. That’s because WordPress feeds are designed to be correctly parsed by iTunes and other podcatchers. (This is equally true for Typepad, by the way. Blogger/Blogspot users have to route their feeds through Feedburner, I think.)

What is podcasting?

Let’s back up a second. What is a podcast? Basically, it’s an internet radio program, which may or may not be affiliated with any actual radio station.

Imagine getting new “radio”-style talk and music shows to listen to on your iPod or other MP3 player every day. You wake up and automatically have new shows ready to listen to while you exercise or commute to work. This is the podcast listening experience. [...]

Podcasters are creating very raw and real content and listeners are responding. Free from corporate radio and broadcast regulations, you can create whatever kind of show you can imagine.

Some podcasts are “talk show” style. Others introduce you to the latest bands and music. With podcasts you can stay current on the news, get a glimpse into someone’s life, listen to movie reviews and the list goes on.

Not only do you not need an iPod (source of the “pod” part of “podcast”), but you don’t even need a portable digital device to listen to podcasts. Many people, me included, access them through a regular computer (though good speakers or headphones are a big help). Literary podcasts are still a little thin on the ground, which is one reason why I’m writing this article. I’d especially like to hear more writers doing their own shows in the style of T.M. Camp or Joe Milford, who uses the hosted podcast platform Blog Talk Radio for live and unedited, talk-radio-style interviews with poets. It would also be fun to hear personal bloggers talk about what they’ve been reading, writing, observing and thinking.

The Wikipedia article on podcasts has a good technical definition, attributed to journalism and communications researchers at the University of Texas:

A podcast is a digital audio or video file that is episodic; downloadable; programme-driven, mainly with a host and/or theme; and convenient, usually via an automated feed with computer software.

I don’t know anything about video podcasting, so this article will focus solely on audio. As the foregoing definition suggests, you don’t really even have to make your audio stream available through iTunes to qualify as a podcast. The fact that your site generates an RSS feed that handles audio enclosures takes care of the “convenient” part, really. It’s the other stuff — the style and content of the audio files, and the regularity with which you post them — that really differentiates podcasting from just putting up audio whenever the spirit moves you. But somewhere around 70 percent of all podcast listeners on the web do use iTunes, and it’s safe to assume that a good number of them don’t know how to enter an RSS feed in the iTunes store themselves. (Those using other podcatchers, by contrast, probably do understand such things.) So let’s go through what’s involved in submitting a WordPress.com-hosted podcast to iTunes.

Main feed, category feed, or dedicated blog?

For the qarrtsiluni daily podcast, we simply submitted our main RSS feed to the iTunes store. Previously, we had had a tri-monthly podcast in which we tried to cram the contents of entire issues. It might have failed as a podcast, being too difficult both to produce and to listen to, but again, the actual distribution part worked fine. For that earlier incarnation of the qarrtsiluni podcast, we created a new category, “podcast,” and submitted the feed for just that category.* In WordPress.com, simply add “/feed/” to the end of any category URL to get the RSS feed for that category.

If you anticipate making audio posts that are not part of your podcast, you’ll definitely want to restrict the podcast to one category. You’ll need to advertise the category RSS alongside the iTunes link for the benefit of people who want to subscribe through other podcatchers or feed readers. Obviously you can still assign a given podcast episode to multiple categories, just make sure that your podcast category is one of them. If you use your main feed, as we do now at qarrtsiluni, be mindful of the fact that iTunes and other podcatchers will treat every post with an audio link as a podcast episode.

A third option is to start a new blog just for the podcast. This gives you the most control over what image, name and description show up in iTunes, but it does mean you’ll have to work a little harder to attract an audience. Episodes won’t show up in email and RSS subscriptions for those who already follow your main site unless you cross-post them. You could of course use an RSS widget to display links to the latest episodes in your main site’s sidebar.

Podcast image and metadata

The image that iTunes will use for your podcast comes from what WordPress.com calls your blavatar (your blog’s avatar, not to be confused with your own avatar as a user of WordPress.com), and is uploaded via the General Settings page of your WordPress dashboard. Be sure to upload the largest size supported there, 128×128 pixels, to avoid pixilation… while at the same time picking something simple enough to look half-decent as a tiny favicon in browser address bars. This can make for an interesting design challenge.

The title of the podcast is simply the title of your blog, and the summary below the image is the description you entered in the general settings (which in qarrtsiluni’s case is not very illuminating: “online literary magazine”). If you use a dedicated category, the title will appear in iTunes as “yourblogtitle » podcastcategoryname,” which is slightly ungainly, and the summary will still come from the blog’s description. Optional iTunes fields such as subtitle and keywords have to go unfilled when podcasting from a WordPress.com site.

You can use the Excerpt box to make manual summaries of your posts for iTunes to use as descriptions of each podcast episode (which appear in the pop-up when you click on the little “i” with the circle around it). Otherwise, iTunes will simply include the first 65 words followed by an ellipsis. Also, these descriptions are not pretty: even apostrophes, let alone ampersands and other special characters, will be in HTML code, and links will not appear. One thing to keep in mind when crafting episode summaries or writing the first few sentences of your post is that they will be used for keyword indexing, along with the post titles.

Recording and posting

As I said at the outset, most of the work of podcasting is in making the recording, and this is where you really don’t want to cut too many corners. Yes, there are any number of ways to record spoken word, and as we’ve discovered at qarrtsiluni, even a bad telephone connection recorded over Skype can be perfectly adequate for a three-minute-long poem, especially if the reading is a strong one. But for anything much longer, it does help to have a decent external microphone. That heavy layer of electronic noise you get with the internal mike in your Mac will become tiresome to listeners after more than five minutes. You’ll need to learn how to use decent audio editing software. If you plan on interviewing a lot of people over the phone, you’ll probably want to pay for phone-out privileges in Skype, and also get the premium version of one of the several recorder software applications (I use Pamela), the free versions of which tend to limit you to 15-minute calls.

My point here is that you don’t need to pay a lot of money for equipment and software, but if you are on very a tight budget, you might not want to take up podcasting. If you’re not, the $20/year that WordPress.com/Automattic charges for the lowest file storage upgrade to 5 GB, necessary to upload any audio files to your WordPress.com blog, is a really good deal in my opinion. There is apparently no limit on file size now (it used to be around 70 MB), and no limit on transfers, bandwidth, or downloads. Yes, there are free file storage sites you can use, some more reliable than others, but what you get with WordPress.com is virtually uninterrupted service and fast, cloud-based streaming. In fact, I even use it to host the audio for my podcast here at Via Negativa, an independently hosted WordPress site. My webhost is pretty good, but it is a typical cheap shared web hosting service with occasional blips in service, and I don’t want people to be cut off in the middle of a half-hour show.

The official WordPress.com support page on how to post audio is a decent summary. Many more options for the design and positioning of the audio player are detailed at the very useful, WordPress.com-focused WordPress Tips blog.

Including a player is optional — though a very good idea — but including a link to the audio file is essential if you want podcatchers to pick up the episode. Even if you’re just posting audio and not really podcasting, including the audio file link is still a good practice to get into, since otherwise feed and email subscribers won’t have any way to listen without clicking through. Plus, not all visitors to your site will have Flash enabled, so they won’t all even see the players.

One thing to keep in mind is that iTunes and most other podcatchers will only grab the first audio file in a post, so if you produce, say, a monthly podcast in several parts, each part will need to go up in a separate post.

Submitting your feed to iTunes

First you have to post at least one episode. Then test your feed in iTunes, and if it checks out, submit it — making sure to choose the most relevant iTunes categories — and wait. As with most things Apple, the approval process is shrouded in secrecy, but I’ve done this three times now, and the longest I’ve had to wait was something like 36 hours. Once you’re approved, take the link they give you and advertise it in your sidebar and wherever else you want to promote your show.

Stats and Feedburner

At this point, WordPress.com doesn’t give bloggers any way to track the number of downloads on a podcast or other audio file, so a lot of people recommend routing your feed (main or category, whichever you’re using) through Feedburner, and submitting that instead of your WordPress.com feed. Feedburner does provide stats, but I’m not sure how reliable they are — they tend to fluctuate wildly from day to day, in my experience. Also, I found it sometimes took up to 12 hours for Feedburner feeds to update with new content, though it’s been many months since I’ve used the wretched service — perhaps it’s improved in the interim. Feedburner’s SmartCast feature does, however, give you more control over iTunes metadata, so it might be worth using for that reason alone, though I gather that getting your podcast description to update in iTunes using Feedburner is a bit of a hassle.

Good luck, and please let me know via the comments if you start a literary podcast (or already have one) so I can follow it. I may or may not be able to answer technical queries; I’m very much still a learner here, just sharing what little I’ve been able to pick up.
__________

*This is also my approach here at Via Negativa with the Woodrat podcast, though being independently hosted I am able to use a plugin to get some extra control over the display both on-site and in iTunes. For other self-hosted WordPressers who might be curious, I am using the newish Blubrry Powerpress plugin, though I haven’t been using it long enough to really be able to evaluate it.

Posted in Blogs and Blogging, Poets and poetry | Tagged , | 12 Comments

The latest blog redesign: a quest for readability

This entry is part 11 of 23 in the series Poetics and technology

As you might have noticed if you’ve visited the site anytime in the past three days, I’ve been messing around with the design a bit. I can’t promise I’m done tinkering yet, but I think I’m almost where I want to be. I had two, basic goals: to provide better navigation among my four personal blogs — Via Negativa, The Morning Porch, Moving Poems, and the occasionally updated Woodrat Photoblog — and to make this blog in particular easier to read and navigate.

The new top navigation bar is my attempt to solve the first problem, though I do worry it may seem a bit grandiose, like I’m trying to set myself up as a one-person blog network. But why not? Think of me as a poetry-obsessed Arianna Huffington or Om Malik, minus all the pesky traffic and employees. And actually I did get the CSS code for the univeral nav bar from another one-man show, WordPress lead developer Mark Jacquith (always steal from the best).

Preliminary results from the stat plugins on each blog do show a slight uptick in cross-site visits, which is what I was looking for. Each of the first three sites has its own fan base, which is great, but it doesn’t hurt to remind people about the other ones. And I do feel that the main navigation menu for any site should be confined to intramural links; mixing on-site and outside links in the same menu strikes me as questionable usability. So it was good to get the Morning Porch and Moving Poems links off of the main menu here, and make room for other stuff.

Of course, some people never notice anything at the top of the screen, but that’s O.K. I still list and describe “My other projects on the web” at the bottom of the sidebar.

Speaking of the sidebar, that’s obviously one of the things I’ve changed in my effort to make Via Negativa more readable. I’ve been very impressed by the theme I’ve been using for The Morning Porch, Ian Stewart’s Kirby theme — especially by how readable the main column is with really big type. Stewart referenced something called The 100% Easy-to-Read Standard, which begins,

Most websites are crammed with small text that’s a pain to read. Why? There is no reason for squeezing so much information onto the screen. It’s just a stupid collective mistake that dates back to a time when screens were really, really small.

I spend a lot of time crafting the stuff I publish here, so I think it’s worth thinking about how and whether people read it. Over at qarrtsiluni, we try to combat the average reader’s tendency to skim material on the web by providing audio for every text post, so people can listen along while they read. That’s too much of a hassle to do here; the weekly podcast is already enough work. But I started thinking of the literary sites I find easiest to read, and generally they are distinguished by large type and lots of white space, just as the above-linked article recommends. Take a look at this typical page from Poetry International Web, for example: Wadih Saadeh’s “Shadows.” Or check out Linebreak, or the big honking type on Necessary Fiction. Pretty enjoyable to read, aren’t they? That’s kind of what I’m trying to duplicate here.

Except for the white space part. I am not willing to give up on the stuff in the sidebar just yet. If readability were my sole concern, I’d do away with sidebars altogether, as I’ve done at my two static online collections of poems, Spoil and Shadow Cabinet (and yes, I’ve increased the font size at both those sites as well). But I have to balance readability with other goals, such as improving access to the voluminous Via Negativa archives, and also linking to other people’s blogs, which is a vital part of the whole blogging enterprise.

Do I really still need two sidebars, though? It might seem as if I could do away with the sidebar version of Smorgasblog and just keep it on its own page, but if I did that, it wouldn’t get nearly as many readers, and the people I link to wouldn’t get much of a boost in Google or in Technorati, as I understand it. The only real option I think would be to do away with it as a semi-separate blog and integrate link posts with main-column material, possibly distinguished by some special styling, à la Tumblr. (I could still filter them out of the main RSS feed, so as not to annoy subscribers by sending too many posts their way.)

I am still thinking about this — any feedback would be appreciated. Obviously with just one sidebar, I could have lots more white space. On the other hand, I don’t think my current strategy works all that badly: putting sidebar material in a lightly colored box and a different font does seem to set off the main content pretty well, though I may not be the best judge of that. I am also thinking a width of 520 pixels seems a little cramped for 16-pixel type. (One alteration later — see comments — the main column is 540 pixels wide, and looking a bit less cramped, maybe.)

among the big oaks

By the way, if you’re the kind of person who likes to nose around in stylesheets, be prepared for a bit of a shock when you look at mine. It’s a mare’s nest. When WordPress adopted the slogan, “Code is Poetry,” I don’t think this is what they had on mind. On the other hand, since I know so little about the fundamentals of CSS (and even less about PHP, the main language WordPress is written in), playing around with the design and functionality of one of my blog sites reminds me very much of trying to write a poem: I am rarely sure what will happen when I try something new, and nine tenths of what I try never makes it out of draft. In short, it’s an adventure.

Posted in Blogs and Blogging | 42 Comments

How to format poetry on the web: an incomplete guide

This entry is part 12 of 23 in the series Poetics and technology

CONTENTS

Introduction

Web content is written in HTML, which stands for hypertext markup language. Your browser (Internet Explorer, Safari, Firefox, Chrome, etc., including whatever the hell your mobile device uses) parses this to produce the text and images you see. HTML can be styled any number of ways, but a couple widespread conventions are friendly to poetry: paragraphs are almost universally separated by spaces, as stanzas are in poetry, and it’s unusual for the first line of a paragraph to be indented, though special code does exist to do that (more on that later). And poets who like to center their text or present it in fully justified rectangular blocks are in luck: those are things HTML does very easily.

Aside from that, though, HTML is not particularly poetry-friendly, and special measures are required to preserve a lot of the formatting which an earlier technology, the typewriter, made all too easy. Web developers have created some awesome, easy-to-use web publishing tools which are democratizing poetry publication and helping us reach new audiences in an unprecedented manner, but we poets and online magazine editors still struggle to figure out how to post anything more complicated than simple, left-justified stanzas with short lines. I’ve even seen some literary magazines that advise authors not to submit anything that can’t be easily formatted!

One problem is that many poets like to space text across the page in unconventional manners or indent lines in various ways, but HTML will not reproduce more than two consecutive spaces in a row without special coding. If online poets represented a numerically significant proportion of web content creators, there might be a blogging platform or content management system (CMS) just for us, with a poetry-attuned visual editor in which one could add intraline spaces merely by clicking an icon, in the same way one adds italics, links, underlines, etc. But in fact I can’t even find a WordPress plugin that does this, among all the thousands of plugins out there, which is especially galling considering that for its entire history, WordPress has used the slogan, “Code is Poetry.” I call bullshit on the self-styled code poets at WordPress.

A second problem concerns interline spaces, which different blogging and CMS systems approach in different ways. In most visual or WYSIWYG (“what you see is what you get”) editors, a hard return skips a line, so poets have to either compose in the code editor if they want single-spaced text, or paste their text in from a text editor on their computer. (Of course, if it’s a Word document, you have to first copy and paste into a text editor such as Notepad to remove all the extraneous bits of mystery-meat Microsoft code. Never paste directly from Word into the visual editor of a blog, CMS, or other website creation system! If you’re using WordPress, the visual editor includes a tool to paste from Word, which preserves universal code, such as that for italics and bold type, while stripping out all the B.S. code.)

A third and more intractable problem concerns the formatting of lines too long for the content space. Current versions of HTML make no distinction between prose and poetry, so all text wraps in the same way — there’s no out-of-the-box way to indent the continuation of a line as is customary for printed poems. In fact, lines don’t even exist as separate entities in HTML!
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Using Images

One solution favored by some web publishers is to turn difficult-to-format poems into JPEGs or other image files, and publish those instead of text. The problem is that this renders the poem invisible to search engines and to the visually impaired, who use devices called screen readers to access web content. You can get around the problem by putting the text of the poem into the image code using the alt attribution, but this is really only practical for short poems such as those included in haiga or poetry postcards — genres where presentation in image form is of course essential.

“Alt” stands for “alternate text,” the text that appears when the image either isn’t visible or hasn’t loaded yet (still a common situation for many people in rural locations with slow, dial-up connections). It’s not to be confused with the mouseover text, which can be identical but has to be included separately using the title attribute. For optimal usability, include a descriptive term such as “poem” or “poetry postcard” in the alt text. Here’s an example from my “Postcards from a Conquistador” series, for a poem called “Misfit“:

<img src="http://www.vianegativa.us/wp-content/uploads/2008/12/postcard-from-a-conquistador-9.jpg" border="1" alt="Poem: I was the village misfit, the one who refused to stop dreaming. I could be an entrepreneur, they said, accountable only to the crown. Those who brought daggers were given swords. Those who brought nothing were stripped and beaten." />

Since this article is about publishing to the web, I won’t get into other formats that can be shared on the web, such as PDFs and the new ebook/ezine platforms that build upon them. But from time to time I see online poetry magazines sharing all their textual content via images, and I have to wonder why the heck they aren’t just using Issuu or Scribd.
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What About “Invisible” Dots?

Another quick-and-dirty solution to the spacing problem is to hold the spaces with dots (using the period key) or other type elements, then use the visual editor’s font color tool to white them out, rendering them invisible to most readers — except, again, those using screen readers, who presumably hear a lot of “dot dot dot” in such poems and assume the poet is afflicted with a bad case of ellipsisitis. Also, this only really works if your blog or website’s background is white. Sure, you can turn text the same color as any background, but anyone who accesses your content via feed reader or email subscription is going to see it, unless you also specially style the background for each and every page or post you publish, because the default background in probably every feed reader happens to be white. And some content re-publishers strip out such styling in any case — those text excerpts that appear with a link in Facebook, for example. So I think this is kind of a dotty approach.
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The Mighty Pre Tag

A poem by Daniela Elza which we just published as part of qarrtsiluni‘s current New Classics issue, “Andy Warhol (The Vancouver Art Gallery, 2004),” contains a lot of intraline spaces, and Daniela mentioned that her usual advice to editors wondering how to format such a poem is to wrap it in pre tags. I told her we usually take a different approach, but she’s right: that is indeed the quickest and easiest way to preserve intraline and interline spaces in a block of text. In my web research for this article, I found a lot of geeks in various fora offering the same advice to people inquiring about how to format poems.

Pre is short for presentation, and the whole purpose of the tag is to preserve the formatting of whatever text it encloses. The trouble is that in most browsers, presentation tags are displayed using a monospaced font, e.g. Courier or Courier New. But you can add a style definition to make it display in the same font as the rest of your site. In the case of Via Negativa, with the present blog theme, that’s Georgia. Let’s use the first several lines of Daniela’s poem to illustrate. I’ll wrap the text in pre tags as follows:

<pre style="font-family:Georgia,serif;">[text of poem]<pre>

Here’s the result:

"an i.con   turned    around
upside d.own     until      it does not

make sense.
until    symbol is    b.led from

the hammer and the sick.le—
they lie flat    as if the workers were

in a hurry for their lunch break.     and
someone forgot their shoe in the picture."

If you’re comfortable editing CSS (cascading stylesheets, which control site-wide HTML appearance on most modern websites and blogs), you could achieve the same thing by adding a new class, such as:

pre.poem {font-family: Georgia, 'Times New Roman', Serif;}

and then calling it up as follows:

<pre class="poem">

The trouble with the CSS approach is that it doesn’t change what people see in their feeds, so the first approach is a little better, if less elegant. But that’s not perfect either, because if everything else is in Arial — as it generally is in a feed reader — and the poem appears in Georgia or Times New Roman, that’s almost as wrong-looking as if you’d just used unmodified pre tags and let the poem appear in Courier. (Evidently RSS feeds can be styled through something called an XSL stylesheet, but I don’t know of any easy tools to help us do that.)

Pre tags can also be used for poems with extra-long lines, to prevent them from wrapping, but the results can be ungainly. Here’s a small section from “An Irish Blessing” by M.V. Montgomery, published in qarrtsiluni‘s Words of Power issue, without any special formatting added:

“May your appetite be hearty and the waistband of your trousers slack. May there be
no household project to ever get the better of you. May you shit out the colon cancer
if it starts to grow back, and then may the doctors go broke trying to find anything else
wrong with you.”

You see the problem? In qarrtsiluni itself, our extra-wide main column and smallish font prevent these lines from wrapping, but not so here. Well, what happens when we apply our pre-tag solution?

"May your appetite be hearty and the waistband of your trousers slack. May there be
no household project to ever get the better of you. May you shit out the colon cancer
if it starts to grow back, and then may the doctors go broke trying to find anything else
wrong with you."

This might not look too bad, but that’s only because this is a lengthy post and we’re already past the bottom of the sidebar. Otherwise, the ends of those lines would disappear under it. Pre tags are not a very elegant solution for formatting poems with long lines.

(UPDATE 6/24/10) However, with CSS you can change the overflow property from the default “visible” to “scroll” for a special “poem” pre class. In layman’s terms, you turn the content area into a box with a scroll bar rather than letting the content spill beyond the confines of the area (which is what “visible” means). Let’s try it! I’ve added this code to Via Negativa’s CSS:

pre.poem {font-family: Georgia, 'Times New Roman', Serif; overflow:scroll;}

Now let’s wrap the M.V. Montgomery text in pre tags as shown above, <pre class="poem">[text]<pre>.

"May your appetite be hearty and the waistband of your trousers slack. May there be
no household project to ever get the better of you. May you shit out the colon cancer
if it starts to grow back, and then may the doctors go broke trying to find anything else
wrong with you."

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Non-Breaking Spaces, Span Padding, and Empty Paragraphs

There’s really one canonical way to add extra spaces to a line in HTML, and that’s with the character entity called a non-breaking space, which is written &nbsp;. (It’s called that because it was designed not to format poetry but to keep a two-word combination from breaking in the middle if it happens to appear at the end of a line; inserting a &nbsp; between the two words forces them to be treated as a single unit.) For smaller gaps in poems, strings of non-breaking spaces can certainly work. I believe all modern browsers correctly recognize and reproduce such strings. For example, to format the Daniela Elza excerpt I’ve been using, I’d type something like this:

an i.con &nbsp; &nbsp; turned &nbsp; &nbsp;&nbsp; around
upside d.own &nbsp; &nbsp; &nbsp; until &nbsp; &nbsp; &nbsp; it does not

make sense.
until &nbsp; &nbsp;&nbsp; symbol is &nbsp; &nbsp;&nbsp; b.led from

the hammer and the sick.le—
they lie flat &nbsp; &nbsp; &nbsp; as if the workers were

in a hurry for their lunch break. &nbsp; &nbsp; &nbsp; and
someone forgot their shoe in the picture.

Even though copying and pasting strings of non-breaking space entities can make it go relatively quickly, the resulting code is hell to look at and keep track of for poems with really deep indents or large spaces. You have to use a text editor (for Windows users, try Notepad — it’s under Accessories) and expand it to full screen width.

(UPDATE 6/24) Andre Tan left a comment that makes a couple of valuable suggestions:

One tip regarding non-breaking spaces is to format with standard spaces in Word (or your text editor of choice) and “Find and Replace” all ” ” (a single space) with &nbsp; or better yet &#160;. Technically speaking, &nbsp; isn’t valid XML, so they can potentially cause finicky RSS readers to balk or spit out “double-escaped” text (i.e., &amp;nbsp;).

In Notepad, use “Replace” from the Edit drop-down menu to do the find-and-replace action Andre mentions. A huge time-saver! (Why didn’t I think of that?)

His other suggestion makes a point I was totally unaware of. XML is the language in which RSS feeds are written. The code he suggests as an alternative to &nbsp;, &#160;, is simply the alternate, numerical way of writing it. (Many character entities in HTML can be written in two different ways, and I tend to favor the abbreviated name rather than the number simply because it’s easier to remember. Here’s the reference guide I use.)

I think this approach — the insertion of non-breaking spaces — would be the way to go for an automated system such as that WordPress plugin I’m fantasizing about, but unless and until we get that, I’m going to stick with the less ungainly approach I use at qarrtsiluni: using special padding definitions. Here is what I actually posted into the code editor screen for our post of Daniela’s poem:

an i.con <span style="padding-left:15px;">turned</span> <span style="padding-left:20px;">around</span>
upside d.own <span style="padding-left:35px;">until</span> <span style="padding-left:30px;">it does not</span>

make sense.
until <span style="padding-left:30px;">symbol is</span> <span style="padding-left:30px;">b.led from</span>

the hammer and the sick.le&mdash;
they lie flat <span style="padding-left:20px;">as if the workers were</span>

in a hurry for their lunch break.

What I’m doing there is probably pretty self-explanatory. Span tags exist solely to apply styling to a unit of text of any size; it doesn’t otherwise affect the look of it. (If the same styling were included in a p tag, it would indent the whole paragraph, but with span, it only applies the padding at the beginning of the enclosed area.) Using pixels allows pretty fine-grained control, but remember that the spacing will not remain consistent if font and font-size are altered at some point. So by adopting this approach, I’ve pretty much locked us into our current font. But it’s much easier to deal with than strings of &nbsp;s.

(UPDATE 6/30) One could define the spaces with ems instead of pixels, as Adam Chambers points out in a comment. Ems are used for proportional rather than absolute spacing, so they tend to remain much more consistent with changes in font style and size. They are equal to the height of a capital M in a website’s base font (whence the name). See CSS: Units of Measurement.

I mentioned in the introduction that extra interline spaces are relatively easy to code. In Blogger, you don’t have to worry about it because the visual editor will preserve all the hard returns in a row you want to enter, coding them as linebreak tags (<br /> or <br>). In most other web publishing platforms, columns of br tags will be removed, so what you have to use instead are empty paragraphs — or to be more specific, paragraphs that consist of a single non-breaking space. They look like this:

<p>&nbsp;</p>

and you can stack them as high as you want.
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Using CSS to Whip Poetic Lines Into Shape

The only ways I’ve found to make long lines of poetry properly indent on the wrap involve CSS. I’m not saying it can’t be done in HTML, because my coding skills are pretty unexceptional, but I wasn’t able to figure anything out. (If you know of any tricks, please leave a comment!)

This approach takes advantage of the text-indent property, which was added mainly for designers who want traditional paragraphs, but as it says in the tutorial I just linked, negative values are allowed, too. So in your CSS you define special classes for stanzas (or whole poems) and for lines, use padding or margin definitions to indent the stanzas by whatever amount you want wrapping lines to indent, then assign the same amount in a negative value to the lines using text-indent.

This is probably easier to show than to explain. I’ve added the following to the Via Negativa stylesheet:

.stanza {padding-left:30px;}
.line {text-indent:-30px;}

So I type this:

<div class="stanza">
<div class="line">"May your appetite be hearty and the waistband of your trousers slack. May there be</div>
<div class="line">no household project to ever get the better of you. May you shit out the colon cancer</div>
<div class="line">if it starts to grow back, and then may the doctors go broke trying to find anything else</div>
<div class="line">wrong with you." </div>
</div>

And here’s what we get:

“May your appetite be hearty and the waistband of your trousers slack. May there be
no household project to ever get the better of you. May you shit out the colon cancer
if it starts to grow back, and then may the doctors go broke trying to find anything else
wrong with you.”

And if you’re reading this in Google Reader or Bloglines, you’re probably scratching your head because it doesn’t look any different from normal text — which, as I mentioned earlier, is one major shortcoming with the CSS approach. (That WordPress plugin I’m hoping somebody will create will simply have to add styling to the feed.)

This isn’t the only possible CSS solution — you could create a special class of unordered lists, for example — but I believe it’s the one that best takes the semantic web into account. But that’s a topic best left for another article.
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UPDATE (8/25/10): I didn’t cover the problem of how to center a block of text on the longest line, which is a useful thing to know how to do in presenting poetry. See Poetry and Verse in the HTML Page for tips. (Thanks to the author for bringing this to our attention in a comment below.)

Posted in Greatest Hits, Poets and poetry | 68 Comments

Poetry and technology brain dump at Very Like a Whale

This entry is part 13 of 23 in the series Poetics and technology

In lieu of a Via Negativa post today, I have a guest post at Nic Sebastian’s blog Very Like a Whale — actually a series of ten mini-essays in response to 10 Questions on Poets & Technology. Please go read.

If you have the time, I highly recommend reading the other responses to the interview so far (see the links at the bottom of my piece). I’ve been really impressed by the breadth and depth of replies, and have ended up posting links to almost all of them at Facebook. Clearly, this is a topic I get pretty passionate about, as witnessed by the length of my own response. I started jotting down ideas a month ago, and thought I had it mostly finished yesterday morning, but instead spent another ten hours working on it. I know, I know, it’s just supposed to be an interview…

Posted in Poets and poetry | Comments Off
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