Category: Blogs and Blogging

Reviews of blogs, posts about blogging culture, tips on using WordPress — it’s all here.

Posted on by Dave Bonta

Sunday blog stroll

Back on May 1, the (London) Times had a feature called “40 bloggers who really count.” If you’d thought the equation of popularity to cultural significance was a uniquely American phenomenon, think again: somehow the authors found room for seven fashion blogs, two Hollywood blogs and two gossip blogs, but not a single science, nature, art, poetry or religion and philosophy blog. They included just one blog apiece in the literature and memoir categories (Maud Newton and dooce, respectively), the latter especially surprising since I believe that the memoir blog is still numerically the most dominant genre.

I flirted with the idea of doing my own, rival list of Top 40 blogs, but started thinking about all the blogs I’d have to exclude from such a short list and thought better of it. Besides, if I’m so opposed to the “Top 40” mentality, why pander to it? Still, if you’re not reading blogs like the Marvelous in nature, Coyote Crossing, The Rain in My Purse, Drawing the Motmot, Clive Hicks-Jenkins’ Artlog, Paula’s House of Toast, Crack Skull Bob, or tasting rhubarb, you don’t know what you’re missing. There’s way more to the blogosphere than politics, celebrities and gossip.

*

I was pleased this morning to see an old blogging friend back at it with a new photoblog, from this shore, which, based on the photos she’s posted so far, promises to offer far more real and intimate glimpses into East Asian Buddhist monasticism than one could ever hope to get as a mere tourist.

“From this shore to the other shore:” a common metaphor for the crossing from samsara to nirvana, delusion to wisdom, in East Asian Buddhism.

The photographs and interviews here are part of an on-going project to both document and express the lives of Buddhist nuns.

Face it, it’s hard to find non-idealized portrayals of monastics even when they’re just boring old Cistercians or Benedictines, without the additional layer of exoticism you get from having them be Zen (Seon) Buddhists. How often do you get a chance to see that world through the eyes of someone who has lived it herself, day in and day out for five years?

Then this afternoon I discovered that Anthropological Notebook is back — another chance to see supposedly exotic people being very human and ordinary. Lye Tuck-Po is a Malaysian anthropologist who has worked extensively with the Batek, a hunter-gatherer forest people of peninsular Malaysia, and is also an accomplished amateur photographer. She took down the original incarnation of her blog last August “due to pressure of work,” but has now started it up again, intending to use it “mainly for posting photography.” One can also follow her work on Flickr.

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The Smorgasblog on my sidebar is the main way I link to other blogs, but since it’s exclusively text-focused, photoblogs get short shrift. I also tend not to link much to microbloggers, haiku poets, and the like, since that would entail quoting posts or poems in their entirety — a violation of Fair Use under U.S. copyright law. I’d have to email for special permission, and most of the time I’m just too damn lazy. So it is that I almost never link to one of my favorite poetry blogs, Grant Hackett’s Falling Off the Mountain. His one-line poems are simply amazing.
UPDATE: Grant deleted his blog without explanation on June 1, 2010.

*

Speaking of micropoetry, tiny words (also on Twitter) recently began serializing a new issue after a longer-than-expected break. I like this magazine not only for the great content, but also the minimalist design and the fact that it is doing nearly everything right, in my opinion. Most online literary magazines are clusterfucks of poor usability, non-existent SEO, missing or malformed RSS feeds, and a lamentable tendency to try and ape print magazines in every way possible, so it’s refreshing to find one like tiny words whose editor not only has a firm grasp of how the web works, but even seems interested in expanding readership beyond the authors themselves and their immediate friends.

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I launched a new website myself last week, a blog in the guise of a discussion forum for my videopoetry site Moving Poems. Check it out if you’re at all interested in news and views about the videopoetry/poetry film medium, and email me if you’d like to contribute posts. I explain my thinking and goals for the forum in an overview post.

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Lest you think that blogs are no longer culturally relevant just because the cool tech kids have moved on to other things, “Surprise: Traditional Blogging Platforms Still Reign Supreme,” a headline in ReadWriteWeb recently announced. Even the bulk of online conversations still take place in blog comment threads, not on Twitter, Facebook and their ilk. Unique, personalized websites with regularly updated content on the front page still rule the web, and that really shouldn’t be a surprise. Would traditional print periodicals be in such trouble otherwise?

Posted on by Dave Bonta

Poetry under the Big Tent

Big Tent Poetry
I am now officially a sideshow barker for Big Tent Poetry, a new poetry prompt site and the most direct successor to Read Write Poem, which ceased publication and shut down its associated social network on May 1. The Big Tent organizers — Carolee Sherwood, Deb Scott, and Jill Crammond-Wickham — are published poets (each has had work in qarrtsiluni, for example) and long-time bloggers committed to a culture of sharing and mutual support among online poets. As lead organizers at RWP, they helped foster a spirit of playfulness and irreverence which I always thought was one of the best things about that site, and which looks to become a defining feature of Big Tent, as well.

This time, there’s no Facebook-for-poets, which is probably a good idea: the time and effort required to run such a thing proved debilitating at RWP, I gather. And I hate to say it, but Facebook itself does at least as good a job at connecting writers as RWP did, with the added advantage of including tons of other friends, family, and assorted contacts who, while not necessarily as smitten with poetry as some of us are, still might be persuaded to click on a blog link once in a while. I may not care for the centralization, much less for Facebook’s corporate culture, but as with Twitter, I figure it’s there and we might as well take advantage of it. My alternative? A decentralized internet where we all have our own sites (whether blogs proper or sites on Tumblr, StatusNet, etc.), subscribe to each other’s feeds, and link and comment back and forth with the enthusiasm now reserved for Facebook and Twitter.

O.K., that day will probably never come. But Big Tent Poetry’s mode of operation definitely contributes to the dream of a decentralized social web. Carolee, Deb and Jill have made the wise decision not to try to line up a bunch of regular columnists, but instead get a bunch of us to agree to send along links whenever we write something poetry-related, and let them decide whether to feature it on the site. They have dedicated a whole third ring (the circus kind, not the Dantean kind) to collect such contributions, and I’m pleased and honored that they chose my piece about Poetry Reading Month as the second entry there. I like the idea of Via Negativa as sideshow and me as its barker. And I’m in good company — see the complete list of barkers on the site’s About page.

I’m sure the main attraction at Big Tent Poetry will be its weekly writing prompts, which will appear every Monday. I don’t know how often I’ll join them under the main tent of the circus, but I’m glad they’re providing a venue for blogging poets to come together and share their work. Since so many literary magazines, including online ones, actively discourage writers from posting original work on their own blogs by refusing to consider blogged work for publication, it’s really helpful to have prompt sites like Big Tent, Writer’s Island, and the new We Write Poems to help build alternative audiences — which can often be larger and more diverse than the audience for a literary magazine. (I can tell you, for example, that Via Negativa has two to three times as many readers as qarrtsiluni. I wish it were otherwise.)

The challenge with any kind of online poetry community, I think, is keeping the cultural version of Gresham’s law from driving out those who take craft seriously, because of course the downside of a self-publishing landscape where anyone can post their stuff, and build an audience without the interference of gatekeepers, is that a horde of people who just want to share their feelings and call it poetry risk giving poetry blogging as a whole a bad name, kind of like the way zealots, anger addicts and purveyors of snark have come to define the political blogosphere. RWP did an amazingly good job of attracting serious writers to its prompts. Here’s hoping Big Tent Poetry enjoys similar success.

Posted on by Dave Bonta

Woodrat Podcast 16: Alison Kent on sketching, birding, and caring for oiled wildlife

Alison Kent self-portrait
Alison Kent self-portrait (click to see larger)

I called up my long-time blogging friend Alison Kent out in Davis, California yesterday. After some reminiscing about the late, lamented Ecotone Wiki, we got into a conversation about nature blogging, sketching and birdwatching, “green” birding, caring for oiled wildlife and balancing wildlife rehabilitation with conservation needs, Alison’s assessment of preparations for the Deepwater Horizon oil spill, and where the blame for the spill lies, among other things.

Links:

Theme music: “Le grand sequoia,” by Innvivo (Creative Commons Attribution-Noncommercial-Share Alike licence)

Podcast feed | Subscribe in iTunes

Posted on by Dave Bonta

The latest blog redesign: a quest for readability

This entry is part 10 of 20 in the series Poetics and technology

As you might have noticed if you’ve visited the site anytime in the past three days, I’ve been messing around with the design a bit. I can’t promise I’m done tinkering yet, but I think I’m almost where I want to be. I had two, basic goals: to provide better navigation among my four personal blogs — Via Negativa, The Morning Porch, Moving Poems, and the occasionally updated Woodrat Photoblog — and to make this blog in particular easier to read and navigate.

The new top navigation bar is my attempt to solve the first problem, though I do worry it may seem a bit grandiose, like I’m trying to set myself up as a one-person blog network. But why not? Think of me as a poetry-obsessed Arianna Huffington or Om Malik, minus all the pesky traffic and employees. And actually I did get the CSS code for the univeral nav bar from another one-man show, WordPress lead developer Mark Jacquith (always steal from the best).

Preliminary results from the stat plugins on each blog do show a slight uptick in cross-site visits, which is what I was looking for. Each of the first three sites has its own fan base, which is great, but it doesn’t hurt to remind people about the other ones. And I do feel that the main navigation menu for any site should be confined to intramural links; mixing on-site and outside links in the same menu strikes me as questionable usability. So it was good to get the Morning Porch and Moving Poems links off of the main menu here, and make room for other stuff.

Of course, some people never notice anything at the top of the screen, but that’s O.K. I still list and describe “My other projects on the web” at the bottom of the sidebar.

Speaking of the sidebar, that’s obviously one of the things I’ve changed in my effort to make Via Negativa more readable. I’ve been very impressed by the theme I’ve been using for The Morning Porch, Ian Stewart’s Kirby theme — especially by how readable the main column is with really big type. Stewart referenced something called The 100% Easy-to-Read Standard, which begins,

Most websites are crammed with small text that’s a pain to read. Why? There is no reason for squeezing so much information onto the screen. It’s just a stupid collective mistake that dates back to a time when screens were really, really small.

I spend a lot of time crafting the stuff I publish here, so I think it’s worth thinking about how and whether people read it. Over at qarrtsiluni, we try to combat the average reader’s tendency to skim material on the web by providing audio for every text post, so people can listen along while they read. That’s too much of a hassle to do here; the weekly podcast is already enough work. But I started thinking of the literary sites I find easiest to read, and generally they are distinguished by large type and lots of white space, just as the above-linked article recommends. Take a look at this typical page from Poetry International Web, for example: Wadih Saadeh’s “Shadows.” Or check out Linebreak, or the big honking type on Necessary Fiction. Pretty enjoyable to read, aren’t they? That’s kind of what I’m trying to duplicate here.

Except for the white space part. I am not willing to give up on the stuff in the sidebar just yet. If readability were my sole concern, I’d do away with sidebars altogether, as I’ve done at my two static online collections of poems, Spoil and Shadow Cabinet (and yes, I’ve increased the font size at both those sites as well). But I have to balance readability with other goals, such as improving access to the voluminous Via Negativa archives, and also linking to other people’s blogs, which is a vital part of the whole blogging enterprise.

Do I really still need two sidebars, though? It might seem as if I could do away with the sidebar version of Smorgasblog and just keep it on its own page, but if I did that, it wouldn’t get nearly as many readers, and the people I link to wouldn’t get much of a boost in Google or in Technorati, as I understand it. The only real option I think would be to do away with it as a semi-separate blog and integrate link posts with main-column material, possibly distinguished by some special styling, à la Tumblr. (I could still filter them out of the main RSS feed, so as not to annoy subscribers by sending too many posts their way.)

I am still thinking about this — any feedback would be appreciated. Obviously with just one sidebar, I could have lots more white space. On the other hand, I don’t think my current strategy works all that badly: putting sidebar material in a lightly colored box and a different font does seem to set off the main content pretty well, though I may not be the best judge of that. I am also thinking a width of 520 pixels seems a little cramped for 16-pixel type. (One alteration later — see comments — the main column is 540 pixels wide, and looking a bit less cramped, maybe.)

among the big oaks

By the way, if you’re the kind of person who likes to nose around in stylesheets, be prepared for a bit of a shock when you look at mine. It’s a mare’s nest. When WordPress adopted the slogan, “Code is Poetry,” I don’t think this is what they had on mind. On the other hand, since I know so little about the fundamentals of CSS (and even less about PHP, the main language WordPress is written in), playing around with the design and functionality of one of my blog sites reminds me very much of trying to write a poem: I am rarely sure what will happen when I try something new, and nine tenths of what I try never makes it out of draft. In short, it’s an adventure.

Posted on by Dave Bonta

Woodrat Podcast 10: John Miedema on Slow Reading

Slow Reading cover
John Miedema talks about his book Slow Reading and the practice and experience of reading in general. Some of the questions he addresses include:

Is the length of a book an indication of profundity?

Are books mind-altering substances?

Which kinds of writing work better in print and which work better on the web?

How do you reconcile technophilia with bibliophilia?

Can slow reading flow from slow writing?

Should we persist in trying to make the web more print-like?

How should we read newspapers and magazines?

Is it possible to read too much?

Do slow readers make better citizens?

Is speed-reading on the web changing the way we think?

Does information overload matter?

How can readers get beyond being passive consumers of information or tourists of the reading experience?

Theme music: “Le grand sequoia, by Innvivo (Creative Commons Attribution-Noncommercial-Share Alike licence)

Podcast feed | Subscribe in iTunes

Posted on by Dave Bonta

Whan that Aprill, with his shoures soote…


Direct link to video.

April is the coolest month, y’all. (T.S. who?)

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Suddenly I am a little ashamed of my ladybug poem. I just read someone else’s poems about the same, invasive species, and they are so, so moving. They came at the end of one of the more gripping books of poetry I’ve ever read — I mean, I couldn’t put it down — and now I see these utterly familiar insects in a new light. But this is what poetry does, isn’t it?

I bought the book this morning at Webster’s Bookstore Café in State College, Pennsylvania (which incidentally now stocks Odes to Tools) and it’s one of 30 poetry books I’ll be blogging about here next month, one a day, for (Inter-)National Poetry Month. Originally I thought I’d focus on chapbooks, but I’ve decided to broaden it to any poetry book, including a few that I’ve read at least once before. But probably no Collected Works, because each book will still need to be short enough to read (or re-read) in an hour or two and then review or write a creative response to.

NaPoWriMo — National Poetry Writing Month — has really caught on among online poets, and that’s great, but I’m already writing at least one poem a day, if you count my brief Morning Porch entries as poems (they’re usually pretty close). What I don’t do enough of is blog about the poetry books I read, so for me it’s going to be NaPoReMo. I’m going to try to keep the selection as varied as possible to increase the chances of including something that will appeal to almost everyone who reads here, not just fellow hardcore poetry fans. I even picked up a book of baseball poetry today.

So I’ve just finished all the book-buying I intend to do in preparation, but I do want to repeat the offer I made a few days ago on Facebook: if you’re the author of a book of poetry and you’d like me to consider it for inclusion as one of the 30, feel free to mail me a review copy. I’ll probably send a copy of Odes to Tools in exchange, so you’ll get something out of it one way or the other.

One other thing I’ll be doing for National Poetry Month is a reading and multimedia presentation in support of Odes to Tools. I’ll have more information about that in another post, but please mark your calendars: it’ll be at 3:30 pm on Saturday, April 10, at the aforementioned Webster’s Bookstore Cafe in downtown State College. Come for the books, stay for the great coffee. I like to think of it as a pilgrimage.

Posted on by Dave Bonta

Next Life

snow ripples 2

Every day it softens and settles; every night it sets. At a certain point in late morning, it no longer holds you up. In one week since this photo was taken, we have gone from late winter to early spring. Yesterday a bluebird began singing, and this morning at dawn the call of the Cooper’s hawk was echoing off the snowpack — as if such a skilled ventriloquist needs one more way to throw his voice.

I was out early enough to hear him only because a sea urchin woke me, spines poking my flesh as I wandered through a dream forest of kelp. For the past week I have been dithering over a poem about sea urchins, trying to capture that extreme otherness in words, and now this visit. I leaf through Rae Armantrout’s Next Life, which I am trying hard to like, and happen on a poem about those who believe they have been abducted by tentacled aliens, which she compares to Doubting Thomas and his probing of the wounds in the risen Christ. “It is from this wound/ that humans first emerged,” she says — the only lines in the poem that speak to me.

The blurb on the back from Publisher’s Weekly says, “this could be the year when more readers discover Armantrout.” Hmm. Well, readers who happen to be steeped in the self-reflexive thinking of American graduate-school programs in English, perhaps. For who else would relish poems about metaphor:

Metaphor

shifts a small weight
there and back.

My self-relection shames God
into watching

(“Remote”), sentences about sentences:

A man and a woman
finish sentences
and laugh.

Each sentence is both
an acquiescence
and a dismissal.

(“The Ether”), the use of quotation marks to signal irony:

It’s after us
and before us—always

trying to get “in.”

(“Continuity”) or a discourse on irony itself (“Empty”)? The book description informs us that “these poems push against the limit of knowledge, that event-horizon, and into the echoes and phantasms beyond, calling us to look toward the ‘next life’ and find it where we can.” No, they don’t. They merely bore me. The radical questioning of meaning is hardly new, and Armantrout’s poems show little evidence of familiarity with the significant philosophical works of the last hundred years.

I mean, there’s literally a poem here about — no, make that “about” — trying to write a poem, “Make It New.” Infinite recursion does not equal apophatic insight. “You’re left out,” concludes a poem called “Framing.” That’s fair to say.

I walk up into the woods to see if I can spot the Cooper’s hawk, but my eyes are drawn, as usual, to the ground. It’s still below freezing, and my boots barely crunch into the surface, but I stop to admire spiny oak leaves that have melted their way down into shallow graves. Again I think of sea urchins, painstakingly excavating nests in the seafloor’s solid rock: eyes in search of sockets. And that’s not just a metaphor. It turns out that the appendages between their spines are covered with light-sensitive molecules, and the spines help them focus on the same principle as squinting eyelids. They have no brains because they are all brain. They have no eyes because the entire surface of their body is wired for vision.

Listen, you can look forward to the next life if you want, or try to throw your voice beyond the event horizon of a black hole, but I’m telling you: there’s no way another life can be more marvellous than this one.

Posted on by Dave Bonta

Top Poets

My videopoetry site Moving Poems has only been around since last June, doesn’t have very many incoming links, and averages around 200 page views a day, so probably the following data don’t mean too much. I introduced poets’ names into post titles two months ago in an attempt to get more traffic from people who were typing, e.g., “Emily Dickinson poem” or “Blake Tyger video” into Google. As expected, traffic jumped. What I didn’t expect was who the most popular poets would turn out to be, based on page views of individual posts.

Moving Poems post title page views
A Julia de Burgos (To Julia de Burgos) 552
Arte Poética by Vicente Huidobro 214
Todesfuge by Paul Celan 208
Der Erlkönig (The Erlking) by Goethe 190
Umeed-e-Sahar (Hope of the Dawn) by Faiz Ahmed Faiz 170
Paris at Night by Jacques Prévert 154
The Tyger by William Blake 138
Ay, Ay, Ay de la Grifa Negra by Julia de Burgos 138
I Heard a Fly Buzz When I Died by Emily Dickinson 137
African-American folk poetry: gandy dancers 123
Manhatta (from Leaves of Grass by Walt Whitman) 109

Because I use the very minimal stats plugin from WordPress.com, I don’t have information on any of the archive pages, and so I have no idea how many people might be visiting, for example, the Emily Dickinson archive page. Dickinson might well be more popular than the great Puerto Rican poet Julia de Burgos.

Still, I think these results do give some indication of the relative popularity of certain kinds of poetry on the web. Of the 260 posts I’ve published there so far, 128 feature poets from the U.S., and England is the second best-represented country with 34 posts. No other country even breaks ten. This reflects, I think, where the best English-language (or English-subtitled) videos are being made. But clearly it’s not Anglo-American poetry that people are looking for.

I kind of wish I had a more sophisticated stats system now, because I would love to know how many of the people looking for videos of Dickinson and Whitman are from the U.S.; both poets have huge global followings. One way or the other, it’s good to be reminded from time to time just how popular poetry still is beyond the borders of the United States.*
__________

*Yes, I know that Puerto Rico is part of the U.S. But Julia de Burgos is popular throughout Latin America, which is I imagine what accounts for her ranking here.

Posted on by Dave Bonta

Housekeeping note

Apologies to anyone who tried to visit Via Negativa or one of its six sister sites last night and saw only a page that read THIS ACCOUNT HAS BEEN SUSPENDED. Believe me, I was as confused as you were! This morning, I learned that the suspension was triggered by one of my sites — presumably this one — overloading the host server’s CPU, and so I’ve spent an unhappy day axing plugins and tidying things up in an effort to keep the server from being overloaded by requests. You’ll notice the absence of things like auto-generated “similar posts” links, social media buttons, the fuller “recent comments” sidebar widget, and other features. Further cuts may be in the offing; we’ll see. I think I heard the president say last night that this is a time of shared national sacrifice. When you’re blogging on a cheap shared hosting plan, you quickly learn all about sacrifice.

Oh, and as long as I’m dealing in political platitudes: if you’re currently blogging on WordPress.com and chafing at some of the restrictions, don’t be too quick to rush into self-hosting thinking you’ll have more freedom across the board. In some areas — e.g. bandwidth and other usage caps, never an issue at WP.com — you’ll have less. And in any case, this kind of freedom definitely isn’t free.

Posted on by Dave Bonta

Literary podcasting made simple with WordPress.com

This entry is part 9 of 20 in the series Poetics and technology

As I opined in the first episode of the Woodrat Podcast, poetry is above all an oral art — to say nothing of storytelling. At the literary magazine I help run, qarrtsiluni, we started including audio recordings of the authors reading their works more than two years ago, once we figured out how easy it was to get the recordings. Starting this past September, we decided to repackage this feature as a daily podcast, which basically just meant adding an extra spoken introduction and a musical theme, and submitting the main RSS feed to iTunes.

Here’s the thing: for reasons of security against hackers and dependability of service, qarrtsiluni resides at the extremely reliable yet restrictive, hosted version of WordPress, WordPress.com. Anyone else with a WordPress.com site, given the right software and hardware, could podcast the same as we do. A lot of mystique surrounds the mechanics of podcasting, but nine tenths of the work is in making the recording. Beyond that, it’s as simple as uploading an audio file to any file storage site (which can be your own blog); adding the audio file link to a new post on your blog, along with an optional Flash player; and hitting Publish. That’s because WordPress feeds are designed to be correctly parsed by iTunes and other podcatchers. (This is equally true for Typepad, by the way. Blogger/Blogspot users have to route their feeds through Feedburner, I think.)

What is podcasting?

Let’s back up a second. What is a podcast? Basically, it’s an internet radio program, which may or may not be affiliated with any actual radio station.

Imagine getting new “radio”-style talk and music shows to listen to on your iPod or other MP3 player every day. You wake up and automatically have new shows ready to listen to while you exercise or commute to work. This is the podcast listening experience. […]

Podcasters are creating very raw and real content and listeners are responding. Free from corporate radio and broadcast regulations, you can create whatever kind of show you can imagine.

Some podcasts are “talk show” style. Others introduce you to the latest bands and music. With podcasts you can stay current on the news, get a glimpse into someone’s life, listen to movie reviews and the list goes on.

Not only do you not need an iPod (source of the “pod” part of “podcast”), but you don’t even need a portable digital device to listen to podcasts. Many people, me included, access them through a regular computer (though good speakers or headphones are a big help). Literary podcasts are still a little thin on the ground, which is one reason why I’m writing this article. I’d especially like to hear more writers doing their own shows in the style of T.M. Camp or Joe Milford, who uses the hosted podcast platform Blog Talk Radio for live and unedited, talk-radio-style interviews with poets. It would also be fun to hear personal bloggers talk about what they’ve been reading, writing, observing and thinking.

The Wikipedia article on podcasts has a good technical definition, attributed to journalism and communications researchers at the University of Texas:

A podcast is a digital audio or video file that is episodic; downloadable; programme-driven, mainly with a host and/or theme; and convenient, usually via an automated feed with computer software.

I don’t know anything about video podcasting, so this article will focus solely on audio. As the foregoing definition suggests, you don’t really even have to make your audio stream available through iTunes to qualify as a podcast. The fact that your site generates an RSS feed that handles audio enclosures takes care of the “convenient” part, really. It’s the other stuff — the style and content of the audio files, and the regularity with which you post them — that really differentiates podcasting from just putting up audio whenever the spirit moves you. But somewhere around 70 percent of all podcast listeners on the web do use iTunes, and it’s safe to assume that a good number of them don’t know how to enter an RSS feed in the iTunes store themselves. (Those using other podcatchers, by contrast, probably do understand such things.) So let’s go through what’s involved in submitting a WordPress.com-hosted podcast to iTunes.

Main feed, category feed, or dedicated blog?

For the qarrtsiluni daily podcast, we simply submitted our main RSS feed to the iTunes store. Previously, we had had a tri-monthly podcast in which we tried to cram the contents of entire issues. It might have failed as a podcast, being too difficult both to produce and to listen to, but again, the actual distribution part worked fine. For that earlier incarnation of the qarrtsiluni podcast, we created a new category, “podcast,” and submitted the feed for just that category.* In WordPress.com, simply add “/feed/” to the end of any category URL to get the RSS feed for that category.

If you anticipate making audio posts that are not part of your podcast, you’ll definitely want to restrict the podcast to one category. You’ll need to advertise the category RSS alongside the iTunes link for the benefit of people who want to subscribe through other podcatchers or feed readers. Obviously you can still assign a given podcast episode to multiple categories, just make sure that your podcast category is one of them. If you use your main feed, as we do now at qarrtsiluni, be mindful of the fact that iTunes and other podcatchers will treat every post with an audio link as a podcast episode.

A third option is to start a new blog just for the podcast. This gives you the most control over what image, name and description show up in iTunes, but it does mean you’ll have to work a little harder to attract an audience. Episodes won’t show up in email and RSS subscriptions for those who already follow your main site unless you cross-post them. You could of course use an RSS widget to display links to the latest episodes in your main site’s sidebar.

Podcast image and metadata

The image that iTunes will use for your podcast comes from what WordPress.com calls your blavatar (your blog’s avatar, not to be confused with your own avatar as a user of WordPress.com), and is uploaded via the General Settings page of your WordPress dashboard. Be sure to upload the largest size supported there, 128×128 pixels, to avoid pixilation… while at the same time picking something simple enough to look half-decent as a tiny favicon in browser address bars. This can make for an interesting design challenge.

The title of the podcast is simply the title of your blog, and the summary below the image is the description you entered in the general settings (which in qarrtsiluni’s case is not very illuminating: “online literary magazine”). If you use a dedicated category, the title will appear in iTunes as “yourblogtitle » podcastcategoryname,” which is slightly ungainly, and the summary will still come from the blog’s description. Optional iTunes fields such as subtitle and keywords have to go unfilled when podcasting from a WordPress.com site.

You can use the Excerpt box to make manual summaries of your posts for iTunes to use as descriptions of each podcast episode (which appear in the pop-up when you click on the little “i” with the circle around it). Otherwise, iTunes will simply include the first 65 words followed by an ellipsis. Also, these descriptions are not pretty: even apostrophes, let alone ampersands and other special characters, will be in HTML code, and links will not appear. One thing to keep in mind when crafting episode summaries or writing the first few sentences of your post is that they will be used for keyword indexing, along with the post titles.

Recording and posting

As I said at the outset, most of the work of podcasting is in making the recording, and this is where you really don’t want to cut too many corners. Yes, there are any number of ways to record spoken word, and as we’ve discovered at qarrtsiluni, even a bad telephone connection recorded over Skype can be perfectly adequate for a three-minute-long poem, especially if the reading is a strong one. But for anything much longer, it does help to have a decent external microphone. That heavy layer of electronic noise you get with the internal mike in your Mac will become tiresome to listeners after more than five minutes. You’ll need to learn how to use decent audio editing software. If you plan on interviewing a lot of people over the phone, you’ll probably want to pay for phone-out privileges in Skype, and also get the premium version of one of the several recorder software applications (I use Pamela), the free versions of which tend to limit you to 15-minute calls.

My point here is that you don’t need to pay a lot of money for equipment and software, but if you are on very a tight budget, you might not want to take up podcasting. If you’re not, the $20/year that WordPress.com/Automattic charges for the lowest file storage upgrade to 5 GB, necessary to upload any audio files to your WordPress.com blog, is a really good deal in my opinion. There is apparently no limit on file size now (it used to be around 70 MB), and no limit on transfers, bandwidth, or downloads. Yes, there are free file storage sites you can use, some more reliable than others, but what you get with WordPress.com is virtually uninterrupted service and fast, cloud-based streaming. In fact, I even use it to host the audio for my podcast here at Via Negativa, an independently hosted WordPress site. My webhost is pretty good, but it is a typical cheap shared web hosting service with occasional blips in service, and I don’t want people to be cut off in the middle of a half-hour show.

The official WordPress.com support page on how to post audio is a decent summary. Many more options for the design and positioning of the audio player are detailed at the very useful, WordPress.com-focused WordPress Tips blog.

Including a player is optional — though a very good idea — but including a link to the audio file is essential if you want podcatchers to pick up the episode. Even if you’re just posting audio and not really podcasting, including the audio file link is still a good practice to get into, since otherwise feed and email subscribers won’t have any way to listen without clicking through. Plus, not all visitors to your site will have Flash enabled, so they won’t all even see the players.

One thing to keep in mind is that iTunes and most other podcatchers will only grab the first audio file in a post, so if you produce, say, a monthly podcast in several parts, each part will need to go up in a separate post.

Submitting your feed to iTunes

First you have to post at least one episode. Then test your feed in iTunes, and if it checks out, submit it — making sure to choose the most relevant iTunes categories — and wait. As with most things Apple, the approval process is shrouded in secrecy, but I’ve done this three times now, and the longest I’ve had to wait was something like 36 hours. Once you’re approved, take the link they give you and advertise it in your sidebar and wherever else you want to promote your show.

Stats and Feedburner

At this point, WordPress.com doesn’t give bloggers any way to track the number of downloads on a podcast or other audio file, so a lot of people recommend routing your feed (main or category, whichever you’re using) through Feedburner, and submitting that instead of your WordPress.com feed. Feedburner does provide stats, but I’m not sure how reliable they are — they tend to fluctuate wildly from day to day, in my experience. Also, I found it sometimes took up to 12 hours for Feedburner feeds to update with new content, though it’s been many months since I’ve used the wretched service — perhaps it’s improved in the interim. Feedburner’s SmartCast feature does, however, give you more control over iTunes metadata, so it might be worth using for that reason alone, though I gather that getting your podcast description to update in iTunes using Feedburner is a bit of a hassle.

Good luck, and please let me know via the comments if you start a literary podcast (or already have one) so I can follow it. I may or may not be able to answer technical queries; I’m very much still a learner here, just sharing what little I’ve been able to pick up.
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*This is also my approach here at Via Negativa with the Woodrat podcast, though being independently hosted I am able to use a plugin to get some extra control over the display both on-site and in iTunes. For other self-hosted WordPressers who might be curious, I am using the newish Blubrry Powerpress plugin, though I haven’t been using it long enough to really be able to evaluate it.