Why it makes sense to reinvent the wheel

Following in the tire tracks of Errol Morris.

1. Unique re-branding opportunities

2. Difficult to secure intellectual property rights to existing wheel

3. Chariots were, like, way cool

4. Reinventer forced to wrestle with fundamental truths about time and space, energy and motion – an unparalleled opportunity for personal growth

5. It’s time to put the “rock” back in rock ‘n roll

6. Proverbial sayings based on existing wheel have devolved into lifeless caricatures of original thought

7. Neighbors reinvented the lever

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