I just received the page proofs for my new book, due out in late August from Wiley Publishing. If you’d like a review copy, let me know. Here’s an excerpt from the Preface.
Prime-grade bullshit is the ultimate in tenderness, juiciness, and flavor. It’s immediately recognizable by its marbling — flecks of arresting imagery and compelling analogies within an overall lean prose structure — which enhances both palatability and believability.
But ask yourself: would you rather consume bullshit, or produce it? Just as the USDA has convinced consumers that the watery and tasteless flesh of feedlot cattle is something to be prized, so do seasoned bullslingers know how to take advantage of people’s general tendency to believe any claim that is attractively packaged and/or authoritative-sounding. This book will teach you how to run with the bulls in easy, step-by-step language that anyone can understand. And that’s no bull.