Who needs Zen when there’s ultra-concentrated Joy? Of course, the claims are lies: it’s a cheap detergent, no more concentrated than any of the competing brands, and a little bit of it doesn’t go very far at all. But at least it doesn’t claim to be “Home-E-Zential,” or (like another one of Trader Joe’s cleaning products) Next to Godliness.
I have to say, though, I think the soap makers are thinking too small. Cleaning needn’t be merely joyful, meditative, or morally improving; it can and probably should be a life-changing experience. I’m sure an Orgasm detergent will be coming soon. But what about Epiphany? What about Jesus?! This is America. If we can expect epiphanies for breakfast, it may take more than mere joy to clean the dishes.
Dave Bonta (bio) crowd-sources his problems by following his gut, which he shares with 100 trillion of his closest microbial friends — a close-knit, symbiotic community comprising several thousand species of bacteria, fungi, and protozoa. In a similarly collaborative fashion, all of Dave’s writing is available for reuse and creative remix under a Creative Commons Attribution-ShareAlike 3.0 United States License. For attribution in printed material, his name (Dave Bonta) will suffice, but for web use, please link back to the original. Contact him for permission to waive the “share alike” provision (e.g. for use in a conventionally copyrighted work).